Sunny brand world of WAREMA

Weil der Stadt, 11.07.2018 (PresseBox) – The R+T in Stuttgart is a leading global trade fair for the sun protection industry. Therefore, every three years it serves as an important platform for WAREMA, the leading SunLight Manager. The company has been a part of the trade fair from the beginning. The focus in 2018 was on innovation – a total of 34 new products were presented.

Visitors were able to experience first-hand the innovations from the areas of Outdoor Living, Home Comfort and Smart Home. The product modules developed by KECK attractively present these and formed entire worlds of experience – thanks to a thought-out stand concept, which clearly structures the areas and comes alive with decorative elements.

The perfect lighting played an important role here. If everything under the sun is rotating, naturally special attention is placed on staging authentic and atmospheric lighting. The desired atmosphere was carefully planned with warm lighting reflecting natural sunshine and seemingly realistic shadows.

The future of living and working affects the need for sun protection solutions and is therefore a central theme – even at the trade fair stand. Digitalisation counts amongst today’s most important trends and therefore is also at the centre of the stand conception: LED video wall, OLED screen, VR stations and AR app WAREMA Designer. The digital applications were logically integrated into the stand using counters with touchscreens.

For the first time, with a second stand in the new Outdoor Living Halle, WAREMA presented jointly with its subsidiary Caravita. A genuine Mediterranean flair was achieved here: guests were able to enjoy an ice cream or coffee specialty from the barista while relaxing under the umbrellas by Caravita, or while trying out the seating in the lounge area under new high-quality Outdoor Living solutions by WAREMA. In the middle of the hustle and bustle of the trade fair, the specialist trade fair visitors could themselves enjoy a moment of well-being and soak in some summertime feeling during the winter.

According to Marion Fischer, Head of Marketing at WAREMA, the company was again very satisfied with the trade fair. The goal of presenting numerous innovations in an experience-oriented manner to the visitors was fully reached. The flexibility of KECK helped to realise two great trade fair stand concepts.

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